Saturday, July 4, 2009

Mistakes made in adsense due to web designing

Most of the people happen to commit simple mistakes with PPC campaign and landing page design, which further lead to serious trouble. Thus, understanding the commonly committed mistakes with PPC campaign and landing page designs should further help avoiding them. Here are a few PPC campaigning and landing page mistakes that most make.

Mismatched URL and the website topic for user inquiry

Many try to create one-stop-shop page for group of leads so as to build links and getting high rank naturally. It is perfect only if the topic is narrow. However, if you are having visitors coming from relative field and not the same fields, it is very much important for considering that you might lose some PPC conversions than gaining in the natural search by getting mismatched type of URL and the landing page focus if compared to terms that you are possibly targeting.

Call to action:

Call to action remains most important at any landing page. So why should you consider hiding it below fold, chances are you will be losing as many as 30 percent of visitors.

Collection of unnecessary data:

Each piece of data that you will be collecting for the landing page would mean smaller number submissions. It is best to collect just the data that is required instead of collecting redundant or the unwanted data, as you will be incurring unnecessary expenditure.

Lot of call to action:

One or at the most two call to action at the landing page is thought to be ideal. You might want the users to sign up for the newsletter, send fax, call you, and sign up for RSS feed. However, doing so could create bewilderment and paradox of choice amongst the visitors.

PPC not directed to the landing page:

This is the most commonly incurred mistakes. In case, you have created a landing-page but the PPC campaign fails to direct the users directly to the landing page then, your money is gone waste. If you are going to invest some money to convert through the landing page then, do not commit a mistake of making the visitors work hard for finding it.

Call to action not very obvious or distinguished:

Think that PPC campaign and the landing-page are combined to get more number of people to just complete a single action. Now you are in perfect mentality, it will be not wise to leave call to action key not distinguished. Using unlike designing element or arrow is certain to attract the visitors.

Using video, Flash and other 'plug-in' needed designs:

Those clicking on the PPC links do not belong to the group of sophisticated users. Thus, running of landing page that needs plug-in is a great way for cutting down on conversions. For instance, an individual using Pentium II certainly cannot view easy or complete the call to action procedure, it being complex.

Being cheap to target the top terms:

You need not spend a great deal of money for each click in order to capture the long tail industry terms. However, people happen to limp in the PPC campaigns with just a couple of dollars and then end up bidding cheap keywords that would no good to them. Spending few more cents on each visitor is ideal for ensuring some good results from the PPC campaign.

SEO expert having expertise in Search Engine Marketing strategies can help you out with search result ranking at search engines. These SEO services are certain to help enhancing your website presence over the web easily.

Sunday, June 28, 2009

Internal linking tips for blogs

While it is very important for the search engines to see outside links coming into your blog, you might also consider building an effective internal linking strategy also. Why is this important? It encourages visitors to stay on your blog longer, thus increasing page views, thus improving your search engine rankings. And if you have any products you are promoting, you will more likely to get some interested clicks.

Creating A User Friendly Blog

Have a Sitemap

This is not just a suggestion, it is a requirement. Google will downgrade your site if you don't have a sitemap.

While most of your visitors won't bother with going through your sitemap, they can help people find the specific information what they are looking for if it's not readily apparent and they do show the search engines the internal linking strategy for your blog postings

Include Links To Related Posts

By including links to related posts- in your posts - you can help your readers to easily locate similar content that may interest them. It will also help to increase the number of internal links within your blog.

Now you can do this manually, but if you have quite a bit of posts this can take some time, or, here are two plugins for you to play around with.

Free Plugins

Here are two highly recommended site map plugins for WordPress.

1. XML sitemaps created specifically for the search engines:
2. The Dagon Design Sitemap, created more for your visitors:

Related Posts Plugins

1. Related Entries Plugin:
2. The alinks plugin: (this is also a very good plugin if you are using affiliate links)

Include Links To Your Most Popular Posts

On many blogs you will see a list of their most popular posts in the sidebar. You can do this manually or try using this free plug in. Most Wanted Plugin:

The advantages to using the plugin is that it will change the popular posts automatically , otherwise you will have to do updates manually.

Other Quick Tips For an Internal Linking Strategy

Create a Series Of Articles

This works quite well if you are writing an in depth article. Simply break it down into small readable bites, and then link the series together

Place links on your 404 pages.

Your visitor will feel less frustrated and you can redirect them easily

Include Links in your Footer

Get Creative here. If a visitor has taken the time to scroll all the way to the bottom of your blog, why not offer them something. Kinda like the 'easter egg' placed in many dvd's.

Have a FAQ

A Frequently Asked Questions pages can help you to get internal links to your pages while also providing information for your visitors. Consider using your targeted keyword phrases here.

Put Together a Monthly Summary Of Your Blog.

If you are posting many stories daily maybe provide a weekly summary. Just a line having a brief teaser description and the link

Hot Tip:

Try including a link or two in the first paragraphs of your post. Some bloggers have reported a higher click through rate. See if this works for you.

When working on the internal linking strategy for your blog, think creatively, and be sure that it does not seem to your reader that you are forcing them to make clicks.

How to choose an affordable SEO service

If you want SEO services at the minimum of cost, then there are a number of companies spread across the globe, ready to be at your service. A simple search on the web will reveal you this truth. You will find lists of companies which are offering competent SEO services at the most affordable costs. They even guarantee you the most effective results. Every service provider boasts of being better than their colleagues in the market and offers their services at very competitive rates.

Market Research

However, it is important that you do not get carried away by their glossy ad banners and less rates. It is equally important that you do some market research before giving a company the responsibilities. A good company should be able to offer you the latest search engine optimization services which are at par with the newest technology and trends. Also, when you look for a provider, find out the success rate of these companies and their satisfied clients.


Studies have revealed that out of 200 million Internet users alone in the U.S, over 80% users make use of the search engines when looking for a product or a service and 3 quarters of them never look further than the first page. In 2006, the total number of websites was 100 million and even when half of these are not active they struggled to feature on the first page. Thus it is very important that if you also want your site to be visible amongst the first websites, then boost up or optimize the search engine activities to drive in more traffic which will lead you to a better exposure and as a result a soaring business.

The services

SEO services are used in a website to promote it and maximize the sales. So, these are some of the services a good provider should be able to offer you:

· Social Media Optimization
· Link Building Services
· Directory Submissions
· Website Sales Optimization Services
· Keyword Research
· Content Optimization

Saturday, June 20, 2009

Money making with People Search

You might be wondering from the title of this article, how you can make money with people search engines. Let me give you fair warning, grab a seat for this one because you might not believe some of the things I'm about to tell you.Let me first start out by telling you the foundation of all of this. You might be aware that there are so very many people using the internet in this new millennium. I don't think anyone can dispute this. Here's a few things you might not know.

* Google and Yahoo conduct, through their search engines, a large amount of the total searches that are done on the internet.

* Approximately thirty percent of all people related searches done on the internet, are done through Google and Yahoo!

Here's a list of a few of the different types of people searches that are done on the internet.

* People searches by phone.
* People searches by social security number.
* Email searches using a person's name or social security number.
* A large variety of background checks.
* Searches for peoples' land line or cell phone numbers.

The point here is that there are so many people doing so many searches on quite a large array of topics. This is quite interesting because there are also affiliate marketers that have seized this opportunity in a big way. For every type of search that there is, there is a company that not only provides the service, but they also offer affiliate programs to people who are experienced in marketing products online. There are also a few companies that have figured out a way to sort of wrap all of this up into one huge stream of income!

After hours, upon hours of research, I came across a company called Acme People Search. They are a company that saw this burgeoning market, and put together quite an impressive way of making money by giving people their own search engine websites. From these sites, one can make money by marketing all types of searches, as well as getting people to join as marketers, and thus, add them to their streams of income through hosting company affiliates.

Source: ezinearticles

Topics which works perfect for adsense

Prominent in all AdSense newbie's mind is money. It's all about how much they're going to make and how quickly they're going to make it. This is the completely wrong approach to take towards AdSense, however, it is useful to know what kind of keywords gets the highest paying ads and what kind of topics are the most profitable.

During the process of planning an AdSense website it is essential to have all the necessary information at hand and it is important to have a good understanding of Google AdSense. AdSense is essentially the most popular Pay-Per-Click (PPC) advertising scheme on the web. By applying through Google you get subject related ads delivered to your site, which make you money a little money every time they are clicked.

So if you are aiming to create a website solely to make money using AdSense it is essential to know which topics are likely to make you the most money. But be warned... knowing this doesn't necessarily mean that they will make you money but more about this later.

There are many lists on the web displaying some of the highest paid AdSense keywords. Here's a compilation of some of the best lists showing the highest paying AdSense keywords:

Selling structured settlements - $64.81 (CPC)
Cash for structured settlements - $63.87 (CPC)
Auto insurance quotes Florida - $62.57 (CPC)
Auto insurance quotes California - $57.01 (CPC)
Consolidate school loans - $45.94 (CPC)
Mesothelioma Lawyers - $45.48 (CPC)
Best home equity loans - $45.14 (CPC)
*(CPC) Cost-Per-Click

We can see from this list some of the highest paying keywords are highly specific for subject and location. If you have no knowledge of selling structured settlements you are not going to have much success building a website based on the subject. Also it's highly unlikely that you will get these types of ads anyway, as most of them are only delivered to websites from certain to countries and regions. But the list does give you an indication of the type of keywords that get the highest paying ads.

There's another list showing the most profitable AdSense topics. These are general topics that get reasonable well paid ads but also gets much more clicks. They are sought after, popular topics that are more likely to get clicked rather than the specific ads of the highest paying keywords. Here's a list of the most profitable AdSense topics:

Insurance - $17.41(CPC), 49,893(Clicks/Day), $868,645(Cost/Day)

Hotels - $03.52(CPC), 200,636 (Clicks/Day), $706238(Cost/Day)

Films - $02.88(CPC), 183,044(Clicks/Day), $527,166(Cost/Day)

Home - $03.89(CPC), 102,282(Clicks/Day), $397,878(Cost/Day)

Cars - $05.09(CPC), 52,069(Clicks/Day), $265,033(Cost/Day)

Schools - $04.13(CPC), 60,913(Clicks/Day), $251,570(Cost/Day)

Credit - $08.67(CPC), 25,705(Clicks/Day), $222,862(Cost/Day)

Software - $03.23(CPC), 61,259(Clicks/Day), $197,868(Cost/Day)

Mortgage - $13.03(CPC), 12,172(Clicks/Day), $158,601(Cost/Day)

But what can we do with these lists? What do they really tell us?

The lists tells us that some Google AdSense ads pay very well per click but those that pay the most tend to be very specific and specialized. It also tells us that there are more general topics that are more profitable due to their popularity. But what it doesn't tell you about is the competition within these topics.

Having an idea of the competition is crucial for anyone hoping to make the best out of AdSense. This is because the essence of AdSense success is website traffic. Everyone with a vested interest in a particular topic is vying for every available traffic related to that theme. The more traffic you have going through your site, the more clicks you will get on your AdSense ads.

The problem with the list is that all the topics are already extremely saturated. There's a lot of competition within the topics for the best keywords and each topic has more than tens of thousands of sites already catering for them.

So even though insurance related sites get on average more than 49,000 clicks per day, these clicks are already shared out among the best established websites. If you decide to make an insurance related site you can only hope to get small amounts of residual traffic going through it. Insufficient amounts to make any decent money using AdSense.

There is a small benefit, however, in having these lists. It is possible through some hard work to pry out some truly lucrative AdSense niche keywords and themes within some of these general topics. If you have the patience, know-how and will you could discover some small gems contained within any one of these, popular general topics.
Knowing the most profitable AdSense topics doesn't mean that you will necessarily make money off them. It is possible, but extremely difficult to do so. For your site to draw adequate amounts of traffic it has to be unique, brilliant and very well marketed. It would probably have to be based on a niche theme within one of these topics and that would require days, if not weeks of initial research and planning.

To make the most out of AdSense, forget these lists. In many ways they are nothing more than distractions, fueling the profit seeking aspect of an AdSense venture and potentially destroying any possibility of success. The best AdSense sites are those that contain quality content-rich material that are created by passionate webmasters. Not those seeking quick AdSense riches.

Monday, May 11, 2009

Best Website Marketing Tools

Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.

There are different internet marketing tools that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes. Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.

People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing tools to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site's content must have favorable keyword density that is search engine friendly. Content is one of the most important internet marketing tools itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Thus, you must continuously find new ways of attracting more traffic.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must use other more effective internet marketing tools to gain more traffic. One of the most popular internet marketing tools today is the use of Pay per Click advertising. In this method, you will bid for a particular keyword in a specific search engine. If you have the highest bid then your sites link will be the top result. This internet marketing tool is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting high traffic.

Sunday, May 10, 2009

Make Money From facebook

Social networking is hot these days. Facebook is on the lips of many who are passionate about linking with other people who share the same passions and interests all round the world. While most are interested in using Facebook to network, there are some who have found the means to use it as a platform to make money. How do they do it?

The idea is to tap into the Facebook communities and turn friends into customers. Here’s a method which could put you on the track to making money with Facebook, albeit over a period of time.

Create a Community

The first step would be to create a community that will be interested in your product or service. You then work towards winning the trust of the community.

Offer the community useful content. Establish yourself as somebody reliable when it comes to information on a particular interest. Better still, establish yourself as an expert. If you can interest your community with your information, chances are they’ll take you up on a product that you recommend.

So, instead of setting up only profiles, you can concentrate on creating Facebook pages, which is open to non-Facebook members and an unlimited number of fans. A profile limits you to only 500 friends.

Set Up a Blog

If you are selling a product or offering a service, it would be wise to set up a blog in advance. It’s a place where you continue your conversations from Facebook. Google’s Blogger is recommended as it’s free. There are no restrictions placed on affiliate programs or product sales.

Your blog must be an extension of your profile on Facebook. Your friends must not sniff a commercial element in it.

As has been explained earlier, your focus should be on valuable content. Eventually, they’ll discover what you’re selling and when they do, they’ll be under the impression that you’re offering them something valuable as you always do when you participate in the community.

Add Your Blog to Your Facebook Account

The first thing you would want to do is add your blog to your Facebook account. Apart from directing your Facebook friends to your blog. you also get the benefit of a backlink from Facebook’s high Page Rank website. This will help you with the rankings on the search engines and help potential customers outside of Facebook find you.

Get as Many Friends as Possible

The next step is to get as many friends as possible who you think will be interested in your product. You can check out other groups similar to your intended group and apply to join.

After you have joined other groups, you should now concentrate on setting up your own group. The most important element here is to include your blog URL which will show up at the top of your group page. If you have generated enough interest in your group, your friends will surely be curious to learn about your blog. As a clickable link, your blog URL will also be indexed by Google within a short period. This is an effective way to increase traffic to your blog.

Once you’ve done this, you can rest assured that you’re on the right track. Don’t be discouraged that your friends are not showing much interest in your product at the beginning. It just takes time for people to feel comfortable with each other, especially over cyberspace. So, keep focused on creating valuable content for your blog.

If you keep on adding friends to your group and participate actively in your community, it won’t be long before you see results. The more friends you get, the better the chances are of you getting Adsense clicks, selling affiliate products or promoting your own product.

Promote Directly

After some time, with increased familiarity with your friends, you can promote products by talking to them on their Wall. You can also post notes on products that have benefited you. You can even reveal that you’ll be making a little money to pay your bills. They wouldn’t mind since they know you well. As friends, they would want to get worthwhile products through you because they trust you and know that you’ll only want the best for them.