Saturday, April 25, 2009

What is Google SEO?

SEO or Search engine optimisation is the process of optimising your website for search engine spiders. Google is considered one of the best search engines in the world. One can say that about 75% of the web traffic is generated from Google search engine. This says a lot about the immense popularity of Google as a tool for promoting your website and driving qualified traffic to your products or and services.

Search engine optimisation is the practice of altering or designing a website in such a way that it get's ranked as high as possible in search results from search engines like Google, Yahoo. The main tool by which website is ranked higher is through specific keywords and phrases in such a way that it is easy to understand the theme of the website. In other words a website appears higher in the search engine results when it is targeted and optimised for specific keywords.

It is not possible for many web developers without proper SEO training or SEO experience to get ranked highly for keywords in their websites. There are many search engine optimisation techniques which will help optimize the website and help in staying ahead of the competitors. Some of the steps to get better a ranking through Google SEO include some of the following.

The first step in getting a better ranking in Google is choosing the right keywords. Basically any website is designed to ultimately market its product and services. This step involves focusing on specific and niche keywords related to the product so that the website is placed better in Google search engine. It is optimizing the keyword in the website in such a way that people actually use it when performing searches in Google. For example if one is optimizing for the content writing website which is located in UK, use keywords such as content writing services UK.

The other factor which is important for Google SEO is to optimize the domain names and title tags in such a way that the website is ranked higher in the Google search. For example will rank much better than The title tag is also as important as domain name since it will improve the Google ranking significantly.

If one needs free information regarding Google SEO then he can go online. There are many websites which give information regarding Google SEO techniques. This is very useful information for companies which wish to get their website on higher ranking in Google search engine.

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