Friday, April 24, 2009

Targeted Link Building is Crucial for Your Business

Targeted link building is important to put yourself in the online marketplace that specifically deals in your product or service. All your efforts from the start to finish are directed towards one goal only, which is to make money. Once you have a well designed web site you would want to get it listed high up in the search engines. The best way to do this is to carry out link building, which means presenting yourself as a competitive force in the industry in which you are based.

Link building is a great way to get yourself out there and have customers find you online. Putting together a good link building campaign is not very easy, so it should be well worth it in the end. Sometimes though, all the effort seems wasted. This is just because you haven't done link building the proper way.

The proper way involves getting yourself listed in a good directory from the very beginning. You can get your business listed in a site like It is a high quality directory that is very important when it comes to link building. Instead of wasting your time and effort in getting listed in multiple directories it is better to stick to one site where you will get noticed by anyone that matters.

You need to build a good link building strategy based on the knowledge where your potential customers will come from. So make a list of all of them. Most of them use Google to research online, and they look in directories, read articles and product reviews, and search through discussion groups to look at competitors.

All the sites that your customers visit when doing this research are the sites that are related to your industry. These are the sites you should be listed on because they relate to the product or service you're selling. This is the most natural way to build links and get people to find your site and buy your product.

Essentially, you should look for sites that are related to your business. There is no need to target sites that have good page ranks. They can do nothing for you. You have to think about your potential customers and reach them or make it convenient for them to find you. If you are selling a product, get listed in a quality directory in the shopping section, preferably under the category that relates to your particular industry. Here is an example link:

Link building will produce the desired results if it is targeted at the right market. Forget about general categories; stick to the specific market. Focus your attention on the right people and potential customers, and you will hit the jackpot.

So part of the research process will be to figure out what industries and niches relate to your product or service most closely, which is the best way to target the right market from the start. You may want to create a ranking of industries and websites that relate your business. This way you'll be able to prioritize your link building strategy.

If you are selling gardening tools, for example, find the portals that relate to gardening and other related industries and get your product listed in them.

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