Everyone wants their sites to be noticeable by search engines, especially Google. This is because over 90% of website users use it for searching for information. What many people don't know about their sites is that search engines are flagging them because they are not providing users with the relevant content. One thing you have to notice about search engines is that they favor users who are coming to look for information e.g. if I am a user and I am looking for information about dating, the sites that will appear tops mostly have the relevant information about dating. But if your site has flash images and adverts on dating with many links, the search engines may flag you and if I happen to visit the site accidentally, I may never come back again because you did not give me any information that I wanted.
Always remember this: CONTENT IS VITAL FOR ANY WEBSITE TO DO WELL IN SEARCH ENGINES!!
You can make your website appear in the top search results of search engines by using search engine optimization services (SEO services). SEO services mainly involves
- SEO writing - writing articles related to certain keywords and keyword phrases)
- keyword research - getting to know various keywords related to the main keyword, the ones that attract most traffic and how to use them in context with content being created
- generating tags - this one involves creating certain html tags so that the robots can classify your website into the relevant group that deals with the content you created
- generating titles - having relevant titles for pages on your website
- Creating high value links - a high value link is generated when a website that has been ranked highly by a search engine points to a website with a low ranking. These links are very important to search engines as they help 'lift' the website.
These are just some basics of SEO services.
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