The success of any affiliate program is a result of the marketing strategies implemented by the affiliate marketer. Now, while many programs give the affiliate the impression that their marketing resources are the best, and that all the affiliate had to do is store a few text links and banners on their website in order to make money, there are few circumstances where this happens. And it generally occurs with large sites that receive ample traffic.
Nearly all forms of advertising take time to generate a profit (assuming its a good ad). Regardless of which of the following marketing methods you chose to use, keep in mind that it will take some time before you see results.
Text links
Text links are still one of the most successful means of advertising. Many affiliate programs now offer content links that work with the content of the webpage. This makes the user experience a pleasant one as the ads are not interruptive. Good text links offer some information as to why your visitor should investigate your offers.
Banners
Most affiliate programs offer a variety of banners to add to your webpage. When choosing a banner, go with one that is 15kb or less, and works well with your sites look and feel. When given the option between banners for the top of the page and side bars, choose the side bar; as the reader scrolls down the page the ad remain in their sight longer. Unlike a banner that is quickly out of site. And you know what they say- out of site, out of mind.
Pop ups and unders
Several companies now provide their affiliates with pop-up and under ads to display on their site. While pop ups are still an annoyance most people have come to accept them even ignore them. This however, poses a new problem- they arent taken seriously. A large amount of web browsers close pop ups before they get a chance to fully load, which means your message goes unseen. Pop-unders are slightly more effective especially the type that only display once per visit.
Email advertising
This method has become the most popular and the most effective. Although it has spurred an outbreak of spam, a well written email not only increases traffic but boosts sales. They can be written in a style the disguises the ad and you can make them personal which helps you gain your buyers trust.
One or more of the above described methods should be undertaken in your attempts to gain affiliate sales. Several marketing champs can, and do get away with using all forms of marketing. However, as an affiliate marketer you should test and choose the ones that are suitable for your business. Not every marketing methods will generate the same response from your visitor. Find out what works and stick with it.
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